April 10, 2025
Indomie at Huishoudbeurs 2025!
Looking back at a successful Huishoudbeurs 2025! Together with our valued partner Indomie, we once again brought the irresistible flavours of Indomie to thousands of visitors. With long queues throughout the week and a bustling atmosphere at our stand, it was clear: Indomie remains a crowd favourite!
This year, we highlighted Indomie’s Mi Goreng range – Original, Hot & Spicy, and Rendang – through an engaging “Try, Buy & Win” experience. Visitors enjoyed free tastings, exclusive deals, and the chance to win limited-edition Indomie merchandise. The response was overwhelming, both in enthusiasm and in sales, making our stand one of the highlights of the event.
At Asian Food Group, we are proud to support our partners in bringing their brands to life through impactful activations and meaningful connections with consumers.
Here’s to strong partnerships, great food, and creating success—together.
About Asian Food Group
The Asian Food Group is a group of cooperating companies within the Asian food sector, such as wholesalers and private labels. The group was founded as the result of the acquisitions of Lucullus B.V. in 2020, Thai Mas B.V. in 2021 and Sin Wah Foods B.V. in 2022.
The group has centralized its operations from their headquarters and 60.000 m2 distribution center in Haps (Noord-Brabant), The Netherlands.
